Our Leaders
Softline is the product of its visionary leaders as well as the people what work tirelessly to serve their brands. It is through our belief in the process of collaboration, knowledge sharing and thinking that Softline is able to offer customers extraordinary experience founded in success. At Softline we subscribe to five basic principles that govern our daily actions.
Simplicity
Agility
Innovation
Trust
Integrity
The Who’s who in Softline
Ivan Epstein –Chief Executive Officer Softline
Ivan is the co-founder and CEO of the Softline group. His current role is that of CEO of Sage Southern Hemisphere which includes Softline in South Africa and Sage in Australia. He is one of four operational CEOs in the Sage Group.
Ivan co-founded Softline in 1988 with Alan Osrin (Managing Director of Sage Software Australia and Sage HandiSoft) and Steven Cohen (Managing Director Softline Pastel). Ivan is responsible for Sage’s strategic direction, ongoing growth and vision in the Southern Hemisphere.
Amongst his various esteemed accomplishments, Ivan has a Degree in Accounting. He was recognised for his entrepreneurial attributes in September 1999 when he received Ernst & Young’s “South Africa’s Best Entrepreneur Award” in recognition of Softline’s significant growth and success.
Rob Wilkie – Chief Financial Officer Softline
Rob joined Softline in May 1997 as Group Financial Manager and was promoted to the position of Chief Financial Officer in April 2000.
Rob brings to the Softline Group his skills and experience in financial management, merger and acquisitions, and business development.
Rob holds a Bachelor of Commerce (1992) and Bachelor of Accounting (1994). He is also a member of the South African Institute of Chartered Accountants (1995). In 2004 he completed his MBA in Finance (Manchester Business School – UK).
Jeremy Waterman – MD, Softline Accpac
Jeremy is the founder of LA Technology, the distributor for Accpac International from 1989 to 2000, when the company was acquired by Accpac International and Accpac Africa was formed.
In 2004, Accpac International was acquired by the Sage Group plc, and subsequently Accpac Africa became part of the Softline group, today known as Softline Accpac.
Jeremy holds a BSc Civil Engineering (Wits) and an MBA (Wits).
Steven Cohen – MD, Softline Pastel Accounting
Steven is a co-founder of Softline and the Managing Director of Softline Pastel. In his role as Managing Director, Steven is responsible for the strategic direction and ongoing growth of Softline Pastel as it continues to strengthen its position in South Africa and expand internationally.
Steven’s extensive experience, combined with his in-depth knowledge and understanding of providing mission critical financial systems to the SME business community has been central to guiding Pastel’s strategy. Steven has a ‘hands-on’ pragmatic and operational approach to managing the business and regularly spends time in each of the business’ critical areas – research & development, sales, and operations.
Steven holds a Bachelor of Commerce and Bachelor of Accounting from WITS University and is a member of the South African Institute of Chartered Accountants (SAICA).
Grant Lloyd – MD, Softline Pastel Payroll
Grant fulfils the role of Managing Director of Softline Pastel Payroll. Grant has a strong R&D background and his knowledge in this field is utilised within the group when it is required.
Grant has over 18 years industry experience, gained from over 12 years with Softline in South Africa, as well as IT experience as CIO at Southern Healthcare JV (an Anglo American subsidiary), and Management Consulting exposure at Ernst & Young.
He has been working with Softline / Sage’s subsidiaries in the Australian markets for 6 years now.
He has been exposed to the channel and clients in Australia on a consistent basis and thus has a thorough understanding of local market conditions and the software development function in the country.
Grant holds a Bachelors Degree in Computer Science and Economics. He is a keen sportsman participating in golf, road-running, skiing and super-bike racing, as well as long-distance touring on a regular basis.
Anton van Heerden – MD, Softline VIP 
Anton has extensive industry experience and an in-depth understanding of the dynamics of the payroll software industry.
Anton qualified as a CA in 1994 after which he worked at Deloitte’s in Toronto. In July of 1995 he was appointed Financial Manager of VIP; in 1998 he became Managing Director. Anton was a member of the Softline Board from 1999 until November 2003, when they joined the group as Softline VIP.
Charles Pittaway – MD, Softline Netcash
Charles is the founding partner of Netcash which was established in 2002.
In his role as Managing Director, Charles is responsible for the strategic direction and growth of Netcash within the Softline group. His key focus is directing his team in the development and management of the various transactional services offered by Netcash.
In addition to this Charles will assist the divisions of Sofltine with integration of the Netcash services into the stable of existing Softline products.
He brings extensive experience and in-depth knowledge in the fields of internet based business solutions and transactional services.
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